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Local tourism businesses join forces with new learning network

Twenty five Limerick businesses have taken part in a new initiative launched by Failte Ireland aimed at encouraging tourism development in the regions outside Dublin.

The Tourism Learning Network is a nationwide initiative launched by Failte Ireland as the lynchpin of a campaign to bring tourism back to the regions which have been losing ground and share since the end of the 1990s.

The tourism development authority is putting up three-quarters of the £2,000 cost of the programme which has been devised to bring local firms together in making the most of tourism.

"The central idea is to get local firms to pool their ideas and efforts in developing local tourism which is grounded on local strengths and geared to what local business wants to get out of tourism as well as catering to what attracts visitors to the locality;" said Padraig Cleary; head of the Mayday Management Consultants operation that won the contract to manage the programme in the MidWest.

"The take-up for the programme has been particularly strong in the Mid West and when the group of 65 were brought together for the fIrst time we asked them to bring along a brochure of the other participants. So that all participants got to know about each other in the quickest possible way. All those involved went away with 64 brochures which can provide a short cut to finding common ground and possibilities for joint promotions or other initiatives," Mr Cleary said.


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