National Irish Bank relaunch in LimerickNational Irish Bank this week relaunched under a new operational structure in the Mid-West.
This follows a 12-month €70 million migration programme onto its Danish parent Danske Group's banking platform.
The bank says it aims to reverse industry trends of increased head office control and instead support a policy of more decision-making at branch level. This is intended to result in a more efficient service for customers.
The new regional structure in the South West is headed up by regional general manager, Ciaron Mahon, who reports directly to National Irish Bank chief il executive Andrew Healy. S National Irish Bank's South West region includes Cork, Limerick, Clare, Tipperary and Kerry and includes seven branches and two business centres.
Speaking at the launch in the bank's Patrick Street branch Mr Mahon said: "Today, banking in the South West of Ireland is taking a positive step forward. The lengthy process of replacing our systems with those of our new parent group is complete and we are now launching a compelling proposition for personal and business customers that include some of the best prices in the market.
"Our ultimate ambition is to become the best local financial partner in Ireland and to focus on the customer who wants something truly different with real substance behind it." Five personal customer packages are being, introduced; Personal Access, Freedom, Easy, Easy Plus and Prestige. Three of these personal packages have no maintenance fees.
Arrangement fees for overdrafts within these packages have been removed and National Irish Bank has also introduced the best overdraft and credit card rates in the market NIB has also launched its online banking facilities in Europe.