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Talk to highlight how marketing is shaping the future of Irish business

To complete its season of high profile guest speakers, the Mid-West region of the Marketing Institute will host Frank Ryan, chief executive of Enterprise Ireland, on May 3 in the Castletroy Park Hotel.

Mr Ryan will discuss the role of marketing in shaping the future of Irish business. The talk, which is sponsored by Dantek Management Consultants of Limerick, will focus on the role of marketing in creating further business opportunities at home and abroad. Eamon Dillon, regional chairman of the Marketing Institute said:

"One of the most significant aspects of Frank Ryan's tenure as chief executive of ~nterprise Ireland has been the importance placed on marketing as a contributor to the growth of Irish businesses and the overall economy.

"Though the last in this season's series of public lectures by high profile speakers hosted by the Marketing Institute, Mr Ryan's address will prove to be on of the most engaging as it provides us with a direct insight into how the national enterprise body views the future position of marketing in the business cycle," he said.

On taking over the mantle of chief executive of Enterprise Ireland, Mr Ryan restructured the agency to ensure that it was positioned to drive the indigenous sector forward over the next decade.

As part of this three year strategy entitled 'Transforming Irish Industry 2005-2007', Enterprise Ireland has focused on generating €3 billion worth of new exports in addition to ramping up the number of companies performing research and development; increasing the number of high potential start up companies and helping to grow companies of true international scale.

One of the critical elements in achieving these goals is to ensure that companies have the necessary marketing capability on board to achieve success.

"Frank Ryan's address will be of particular interest to marketers, development bodies, and indigenous industries who are looking at future expansion both domestically and abroad.

It provides us with an excellent forum to discuss future planning and its effect on indigenous business development in the region," Mr Dillon explained.

Admission is €5 for members and €10 for non members. Students will be free of charge.


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